IK International Publishing House ltd.Paid Placement Campaigns / Search Engine Optimization
Client: IK International Book Publishing House, Delhi.
Services: Search Engine Optimization, Paid Placement Campaigns
An ongoing assignment for IK International Book Publishing House. Optimizing the website to help IK rank better for some focussed products and managing their PPC campaigns on Google Adwords for selected 12 titles. The idea is to drive meaningful traffic to their pages for conversion.
The mandate was long term to be able to focus on several products over the year.