Strategy

Strategy

The process of understanding who the customer is, geographies to connect to, consumer behavior and how best can the brand/product/service reach out to him.

Content

Content

To convey the brand promise to the right customer in the time and mind frame where it creates a relevant impact. Content differentiates one brand from the other. To know what channel will carry what content best is the key.

Implementation

Implementation

Use Tools and means to minimize the effort and time required to push content to the consumers for consumption. Actually put into action the strategy and plan.

Data Analysis

Data Analysis

All uni-directional effort to push content and capture the attention of consumers is pointless till one measures the effectivity of campaigns and listens to what the consumers want. They speak many languages. Data Analysis takes us closer to understanding the acceptability of the brand.

Growing Your Business

The role of Digital Marketing

You could be a well-known brand or someone just starting out to build one. I work with clients big and small across a range of sectors and utilize all forms of media to get the attention of your users, community builders, subject matter experts in a way that’s right for you. I believe, understanding your processes and your customers is key in responding effectively to your Digital promotional needs and I will work with you to fully understand your business to achieve the greatest outreach possible. My proposed strategy does not revolve around creating a Facebook or a twitter campaign for you. I love business challenges. I love to crack your problems for you using several and complicated combination of social media channels. With over 8 years of consultancy experience in this area of business and I strive to achieve the following: develop, empower, enable and maintain.

 

 

Nature of Clients

Over a period of time, I have worked with different kinds of clientele from several verticals and service lines. Whichever industry you belong to, the approach for my assignment is based on one key question - Did you need help with a brand or a product, or for your own reputation online or was it for your marketing team in the organization?

Brands / Companies

Brands / Companies

Strategy to push out new products/brands vs revamping the image of an older one requires differential approach in strategy. There is no thumb rule for brands. Innovative and out-of-the-box thinking is essential for effective branding campaigns. Building and maintaining brand reputation requires a keen understanding of clients, products and the requisite connect.

Individuals

Individuals

Are you someone who needs to build a connect with the users of your brand/employees of your company? To be a leader with any well-known brand is a responsibility. Know how to put your thoughts out so as to maintain your reputation seamlessly across all social media channels.

Marketing Personnel

Marketing Personnel

I can work with your offline Marketing team to help them bridge the knowledge gap between offline and online marketing. No brand / organization can survive on a single mode alone. And it takes a little hand-holding to get "Thinking Digitally" if you come from a traditionally marketing background.

Short Term Consulting Assignment

Strategy assignments, assignments with a sheer focus on immediate conversions and deliverables are usually termed as short-termed assignments. Assignments can be to promote an individual, brand, product or a concept. It could mean developing strategies to promote online or provide a detailed implementation plan. Assignment durations - 1 month to 6 months.

Long Term Consulting Assignment

Working with brands, organizations or corporates to put in place a long-term strategy for their Digital Marketing requires diligence, rigor and a business vision. Long-term goals call for long-term assignments. They could begin by understanding the current process challenges, fixing them and moving on to positioning the brand accurately in the market. Extensive content creation, use of apt digital channels and speaking a consistent brand language is key to implement a long-term Digital plan. I engage to strategize and even implement.

 

Work done in the past

Digital Marketing Clients

Check List
Sangeeta Mamgain

Sangeeta Mamgain

Director / VRVirtual.com Pvt. Ltd.

Enthusiastic, focused and Result oriented are three core professional skills I associate with Asawari. Her understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Website Ranking is extremely thorough and experience based. She understands client requirement in detail and sets achievable step by step goals. Her strength to collaborate with all team members is an added asset.